Windhoek is allowed to use Gerard Butler advert once again
Rugged actor Gerard Butler may once again promote Windhoek’s “real beer” in a television ad featuring a small slice of lime, because it is not sexist at all.
Windhoek is allowed to use Gerard Butler advert once again photo credit: businessinsider.co.za
Rugged actor Gerard Butler may once again promote Windhoek’s “real beer” in a television ad featuring a small slice of lime, because it is not sexist at all.
January
After the ad was banned in January for apparently perpetuating a forbidden gender stereotype that only men drink beer, it has now been cleared and can run on televisions once again.
However Windhoek’s makers, Heineken, and beer companies in general got a stern warning in the appeal decision because of the all-male cast used in the advert.
They were told that female beer drinkers must be included in the design of marketing materials, even if they are in a minority.
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